Resources Library by ANA

Virgin USA

Internationally, the Virgin brand is consistently one of the most respected names across the many sectors it operates in. Driving this performance is a business model that is truly unique and rests on the applicability of a brand to a wide range of...

Catalogue: Congress 2008: Frontiers

Authors: Julie Peters, Melanie Appleby, Sue LaRue

Company: Nunwood

September 26, 2008

Building cross-media norms

The presentation will report on the results of a multivariate analysis of approximately 50 cross media advertising effectiveness studies, representing about 74,000 respondents. The results provide insights into how different media work at returning...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Robert Cardarelli, William Havlena, Alexandre Kalluf

Company: KANTAR TNS Malaysia

June 1, 2008

A great partnership

This paper presents an internationally validated study proving that the right brand and the right media venue produce increased sales and that it can be measured, before media is bought. This innovative approach examines two Latin American brands and...

Catalogue: WM3- Worldwide Multi Media Measurement 2008

Authors: Robert Passikoff, Noel Gladstone

Companies: Viacom International Media Networks, Brand Keys, Inc.

June 1, 2008

Research World (May 2008)

To be a media planner today must be one of the most stressful jobs in the business world. Confronted with a tsunami of change in the ways in which people consume media - and indeed live their lives wrapped up in different and new media environments...

Catalogue: Research World 2008

Author: ESOMAR B.V.

May 1, 2008

Research World (March 2008)

One of the constants in the long and illustrious history of market research has been vigorous and impassioned debate about how (and if) advertising works and what this means for researchers trying to predict and measure impact and ROI (return on...

Catalogue: Research World 2008

Author: ESOMAR B.V.

March 1, 2008

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence

Authors: Olivier Heck, Laurent Florès, Guillaume Weill

September 19, 2007

The marketing research as renaissance man

A great deal of the current discussion and debate concerning the modern marketing researcher, his/ her skill set/mind set, as well as his/her role within the discipline has focused on the various research agencies, client organizations, and the...

Catalogue: Congress 2007: Excellence

Author: Michael Francesco Alioto

Companies: Market Probe International Inc.,

September 16, 2007

TROI

Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new...

Catalogue: WM3 2007

Authors: Fiona Blades, Kathryn Parsons

Companies: Ogilvy, MESH Experience

June 3, 2007

Improving the travel experience

This paper analyses why past efforts to raise air passengers' satisfaction have not helped most airlines to differentiate themselves from competitors.Using years of historical and current data collected in the airline industry, the paper demonstrates...

Catalogue: Leisure 2006

Authors: Carsten Friedrichsen, Daniel Ray, David Perroud

October 8, 2006